Estonia enjoys a reputation as a genuinely digital society. Today, it is Europe’s most ambitious country in terms of technological and IT development. Most government services are delivered 24/7 and have been digitally linked across one platform, while blockchain technology is often used to secure data integrity. Estonia has the largest number of IT startups per capita, while the alumni of two leading Universities are behind the world-famous tech companies that have changed the market. Let’s have a look at the numbers that make the country claim it is the real E-success and IT leader.

Europe’s Most Developed IT Sector

Estonia is one of the smallest European countries with a population of 1,3 million people. However, it is well known for its contribution to the mass adoption and development of various IT solutions. Estonian IT industry, despite its comparatively small share in the global market, has certain well-developed segments. The overall contribution of the national IT sector to the country’s GDP is estimated at 4%.

As of the mid-2017, Estonia had almost 23K of IT professionals, a large number for a small European state.

The emerging strengths of the Estonian IT industry include numerous technological solutions offered to the companies and organizations operating in the financial, governmental and cyber security sectors. As of the mid-2017, Estonia had almost 23,000 IT professionals, a relatively large number for a small European state. Today, the country’s IT market is receiving increasing attention from both tech specialists and companies.

In 2018 the turnover in the national IT market in Estonia was valued at $398.2 million and is projected to increase to approximately $421.8 million by 2021. The IT market includes segments of IT equipment, software, and IT services.

At the same time, the Estonian software market alone (including the segments of business productivity software, business software, and security software) amounted to $102.9 million in 2018. It is expected to hit $112.6 million by 2021.

What makes Estonia progressive are the governmental initiatives aimed at the extended use of its developing IT industry. Everything is being turned electronic – legislation, voting, education, healthcare, banking, justice, tax systems, etc. E-Residency, a digital platform launched by the Estonian government 5 years ago, is possibly the best-known example. Through this platform, residents of other countries get access to a range of government services provided to the domestic population.

Everything is being turned electronic – legislation, voting, education, healthcare, banking, justice, tax systems, etc.

In 2019, Estonia is anticipated to issue the first visa for “digital nomads”, allowing top talents from around Europe, and beyond, to take on business and working opportunities for 12 months. By now, Estonia has shared its e-governance experience with 60 governments and exported its solutions to over 130 countries worldwide. 

Ambitious Startup Community

Digital society has also fostered a culture of innovative tech companies. The country’s ambitious startup community has turned Estonia into one of the top countries that have the most established startups (from Fintech to Greentech and beyond) per capita than anywhere else in Europe. 

According to statistics from the Estonian Tax and Customs Board, in 2018, Estonian startups employed 3763 specialists in their offices in Estonia, an increase of 26% compared to 2981 people in 2017. Same year, the annual turnover generated by the Estonian startups has reached €299 million, which is 9% above the 2017 level (€275 million). 

In 2018, the total investments attracted by the Estonian startups have reached almost €328 million. The largest investment so far (€150 million) was made into Taxify (one of Uber’s competitors), then followed by Pipedrive (€43 million + €8,7 million), Monese (€51,6 million) and Starship Technologies (€21,4 million).

At the moment, there are 4800 IT companies doing business in Estonia that can be segmented by three core types: purely Estonian; Estonian eventually becoming international (local startups that attracted foreign investments); purely international.

At the Top of the Tax Competitiveness Rating

Another attractive thing about Estonia is the progressive and competitive tax system. Startups allocating investments to the growth and development of the company are authorized to pay 0% taxes. This initiative seeks to develop private businesses and stimulates the inflow of small and medium enterprises to the country. In 2019, Estonia reached the highest position in the rating of the world’s most competitive tax systems released by The International Tax Foundation.

Startups allocating investments to the growth of the company are authorized to pay 0% taxes.

The score in the given index was achieved through a 20% corporate profit tax (applied to distributed profits only), a 20% tax on individual income (not applying to personal dividend income), and a property tax applied to the land’s value only. Foreign profits earned by local companies are also exempted from the profit taxation.

Homegrown IT Minds and Scholars

Most professionals employed in the Estonian IT field are the graduates from the University of Tartu (UT) or the Tallin Tech University (TalTech), while TalTech’s School of Information Technologies is home to around 70% of all Estonian IT students.

Scientists from the UT specialize in deep learning, machine learning, artificial intelligence, cryptography, etc. The UT alumni are behind the global tech companies, like Skype (video chatting service), Playtech (gaming industry’s leading software supplier), Transferwise (money-transfer service) and ZeroTurnaround (a software company).

TalTech is active exploring software development, computing systems design, biorobotics and biomedical engineering, cybersecurity. Scholars from TalTech have founded companies like Testonica Lab (electronics manufacturing). Rakuten (which combines shoppers’ personal data with garments’ data), Optofluid Technologies (online sensors for dialysis machines), Guardtime (cybersecurity solutions).

Just the Beginning

Surely, the way to become a digital society in Estonia was challenging. In 2007, the state suffered a severe cyber attack which has affected and almost completely disabled some segments of its digital infrastructure. There were many other challenges the government has wrestled to make a tiny Baltic country one of the most tech-savvy societies in the world.

The country now represents a benchmark of a well-built digital society.

Estonia has undertaken a range of reforms designed to guarantee a complete modernization of a national economy. As a result of its commitment to innovation, you can use medical e-prescriptions, file taxes, or even buy a car online.

The country now represents a benchmark of a well-built digital society. Some say, that Estonia is running its country like a tech company. True. Yet, this is just the beginning of a long journey, as more tech companies from Estonia are exploring the most trendy technical segments, with Big Data, AI, AR/VR, and cyber security among others.

Outsourcing is another trend to follow as it opens new ways to eliminate weaknesses of in-house project development. Outsourcing in the IT world has proved extremely popular due to its economic advantages, and Estonia is not an exception in this respect. As the national IT sector grows, the country will need more professional IT talents, including back-end and front-end developers, computer and data scientists, top JavaScript specialists, etc.


Web development outsourcing company, based in Tallinn.